What are Grant requirements?

Any U.S. organization with 501(c)(3) status assigned by the IRS can be eligible for a Google Grant.

Eligible Nonprofit Organizations:  Organizations that serve local, national and international communities in public health, art, education, health, science & technology, youth advocacy and volunteerism, but not limited to these, are eligible.

Ineligible Nonprofits Organizations:  According to Google, organizations are not eligible if the mission and/or activities are primarily focused on the following:

Commercial Goods and Services

  • Car, boat and real estate donation websites
  • Consumer credit counseling

Communities and Groups

  • Programs the require membership and/or provide benefits solely to members, such as clubs, sports teams, alumni, networking and other membership organizations
  • Religious content or proselytizing on website as well as organizations that use religion or sexual orientation as factor in hiring or populations served
  • Groups serving a primarily political function such as lobbying, think tanks and special interests

Other

  • Promotion of illegal or disruptive tactics
  • Websites serving solely as a portal or directory
  • Websites participating in Google AdSense program

Have a specific question? 
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Need More Help?

Here are the best articles, videos, tips and tools for Non-Profits to get more information and insight.

Article: Overview of Google Adwords Grants with links and videos.

Article: General guidelines and information about the Google Adwords Grant program

Link: Direct link to the eligibility requirements from Google.

Link:   Direct link to the Grant eligibility page in the Grants forum.

Video: Short video on Grant requirements.

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What are Grant requirements?
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